How to Make Your Presence Easy to Find Online with Enhanced Directory Listings

Have you ever looked up a business, figured out its hours, then gone to the business – only to find it closed? It can be very frustrating, especially if you really needed something or you traveled a long way to get there. Even if it’s down the street, you probably still feel frustrated that the business didn’t give you accurate information.

You don’t want your customers to wind up in a similar situation. That’s where our Enhanced Directory Listings service comes in. We make it easy to keep your company info updated across all the major platforms. 

This is just one example of how inaccurate online business listings can hurt your company. Let’s take a closer look at what makes maintaining accurate information so important to your business.

Why Accurate Online Directories Matter for SEO and Credibility 

Online presence management is a big deal in today’s hyper-connected world. You have to maintain multi-platform listings to ensure potential customers know what to expect from your business, whatever platform they happen to be using.

How do inaccurate listings hurt business visibility and SEO? 

SEO 

Google and other search engines require local business listings if you want to utilize Search Engine Optimization strategies. They need to see your business as legitimate, which requires things like a physical address, a phone number, and other details. 

If you think about it, this makes perfect sense. How else can a search engine answer a question like, “What taco shops are near me right now?” 

Improves Visibility 

You want your business to pop up on every possible app or service if you can manage it. If someone is using Google Maps, you want your business to show up when they search for something related to your business. If someone uses a search engine to find something about your business, you want to show up in the AI Overview. 

These various services all look for basic business info like addresses and terms related to your business, such as a restaurant or retail store. If your information is not available and accurate, they may ignore you or display incorrect information. Either is a problem for your company. 

What platforms should businesses be listed on? 

“Every platform” might be too broad an answer, but it does emphasize the importance of maintaining as big a presence as you can manage. A more realistic answer is “all of the major platforms and as many of the smaller ones as you can reasonably manage.” 

Google Business Profile is essential for showing up on Google Search and Google Maps. Bing Places for Business is another major platform. Facebook Business Pages are also important. Platforms like Yelp and TripAdvisor can be important, depending on your business. 

Our Enhanced Directory Listings service makes it simple to keep up with all of your online business listings. You can update your information in a single portal, and we will send that information to all the major search platforms, mobile apps, directories, voice search, and maps, including Google, Apple, Facebook, Bing, Amazon Alexa, and more. 

How Inconsistent Information Drives Customers Away 

Inconsistent business information can cause a variety of problems and ultimately cost you money. 

Fewer Leads 

If potential customers can’t get in touch with you, either by phone, email, text, or in person, you are going to lose business. There’s no way around it. When leads seek information, services, or products and they can’t get what they are looking for from your business, opportunities are lost. 

You not only have to worry about the initial business lost, but also any future business you might have garnered with your goods or services. If leads decide you aren’t reliable, they are unlikely to make you a trusted provider of what they need. 

Bouncing to Competitors 

This is another worrying outcome. If leads come to you for something and you can’t get it because your online business listings are bad, they could go to your competitors. Why wouldn’t they? You can imagine doing the same and probably have at some point. If one business isn’t open or available when you need something, you go to the next place where you can get it. 

The lost business can compound if the lost customer decides to keep doing business with the competitor. They might have kept coming back to you instead.

Customers Wind Up in the Wrong Place 

Incorrect addresses can be a real problem when customers wind up in the wrong place. This can make them angry and frustrated, and they will likely point their negative feelings towards your business. People can hold a grudge and decide to never come to you for anything again.  Fortunately, you don’t have to worry about accurate information if you use our Enhanced Directory Listings.  What are the benefits of using a service to manage listings? These include: 

• Ensure accuracy of business information 

• Expand reach and visibility 

• Improve SEO 

• Gain new customers 

• Improve customer experience 

• Stand out from the competition 

• Save time and expense 

Clean Up and Manage Your Online Listings with WOW! Business 

You can easily streamline your online business listings. Just sign up for our Enhanced Directory Listings and add your company’s information, and we will take care of the rest.  Don’t let outdated info cost you business; streamline your listings with WOW! Business now.